Capture reader data

Using docmetrics, PDF content publishers can enhance their standard PDF files to create dynamic PDF documents that gather data using:

  • in-document forms that report reader responses in real-time
  • document analytics technology that measures how readers interact with content

In-document forms allow docmetrics users to collect reader data including

  • demographic information (name, contact details etc)
  • qualifying details (occupation, business needs etc)
  • responses to questions (reactions to content etc)

Document analytics technology allows users to measure reader behavior including:

  • How many readers open a document
  • How many pages in the document readers view
  • How long readers spend reading each page

Analyze reader data

The docmetrics system’s user-friendly reporting features make it easy for marketers to leverage the data captured by enhanced documents, in order to

  • generate, score, segment and manage high-quality sales leads
  • optimize the effectiveness of document-based marketing materials

Docmetrics reports analyze a combination of form responses and document analytics data to provide insight for both lead generation and document optimization. However, lead generation metrics are primarily gathered using in-document forms and document optimization metrics are primarily gathered using document analytics technology.

The key lead generation metrics used in docmetrics reports are

  • personal details (email address, first name, last name)
  • responsiveness (a computation based on responses to in-document forms)
  • engagement (a computation based on document analytics data)
  • rating (a computation based on levels of responsiveness and engagement)
  • date added (based on when the lead first opened one of the user’s documents)

The key document optimization metrics used in docmetrics reports are

  • readers (how many unique readers open a document)
  • opens (how many times a document has been opened)
  • prints (how many times a document has been printed)
  • reader engagement by depth (how many pages readers have viewed)
  • reader engagement by time (how long readers have viewed content for)
  • page dwell time (how long readers have spent on each page)