Docmetrics Benefits

1. Fast, low-risk implementation

Typically, the adoption of new business software involves a significant degree of inter-departmental cooperation, financial investment and risk. Docmetrics bypasses these problems by providing a self-contained, web-based application that requires:

  • no investment in software installations or new computer hardware
  • no systems integration or other complex IT procedures
  • no upfront investment or long-term contractual commitments

The docmetrics application’s user-friendly online interface creates an extremely shallow learning curve. This makes it easy for users to get maximum benefit from the docmetrics technology, with no unnecessary delays or risk.

2. Generate more, better qualified leads

Docmetrics users can embed dynamic forms in their electronic PDF documents. This empowers PDF content publishers to generate qualified sales leads by collecting personal data and survey responses from readers, in real time, while these readers are engaged with content.

Unlike conventional web registration forms, docmetrics forms allow PDF content publishers to:

  • capture data on “pass along” readers who receive content via online sharing
  • ask detailed lead qualifying questions, without impacting the reader experience
More sales Leads

Using web forms, PDF content publishers can only gather lead generation data from readers who download documents directly from company websites or syndication services. They cannot capture any data on the “pass along” readers these individuals share content with.

By embedding registration forms and surveys within the documents themselves, PDF content publishers can capture data after documents have been downloaded. This empowers them to gather data on all of their readers.

Better qualified sales leads

Capturing data on pass-along readers also makes it easier for PDF content publishers to identify key company decision makers. Typically, senior decision makers receive marketing documents via pass along within companies.

Docmetrics also improves lead quality by allowing marketers to ask detailed lead qualifying questions, in a “reader-friendly” way. Instead of creating long, clumsy web forms, marketers can now ask context-specific questions as readers engage with content.

3. Create optimized PDF content

Docmetrics users can enhance their PDFs, creating documents that report real-time metrics on how readers interact with the PDF content. These metrics supply insight into how effectively different types of document styles and content engage readers.

This insight empowers PDF content publishers to develop

  • effective and highly engaging document-based marketing content
  • efficient and reliably effective content creation practices

By using hard data to improve the effectiveness of content and the efficiency of content creation practices, PDF publishers are able to maximize the return on investment provided by document-based content.