Article Summary:
The docmetrics system includes unique technology for electronic document analytics. The web-based docmetrics application empowers companies to measure how readers consume and interact with electronic documents, in the same way that web analytics software tracks the behavior of website visitors.
Using docmetrics, marketing departments, electronic publishers and all organizations that distribute content online can get the data they need to efficiently and reliably produce electronic content that effectively engages readers. Docmetrics empowers content providers to maximize the performance of their documents in four easy stages:
- ENHANCE standard PDF files to create dynamic docmetrics documents
- MEASURE how readers consume and interact with content
- ANALYZE reader metrics to get detailed insight into document performance
- OPTIMIZE document style and content for maximum reader engagement
Web analytics for electronic documents
Nowadays, it is extremely common for companies to use web analytics software in order to track how website visitors interact with online resources. The information gathered by this software helps companies to refine online content, customize website visitor experiences and understand customer needs.
However, web analytics software cannot provide any insight into what visitors do with the electronic documents they download from a site. Docmetrics is the first ever technology able to provide this insight, empowering companies to optimize the quality and effectiveness of their document-based content, with unprecedented efficiency.
Enhance, measure, analyze and optimize
Step 1: Enhancing electronic documents
Standard PDF documents are unable report any meaningful data on how readers consume and interact with content. With docmetrics, content providers can enhance their regular PDFs, creating dynamic documents that report real-time data on reader engagement. Like standard PDFs, these documents are fully viewable in the free Adobe Reader application.
Find out more about creating enhanced documents
Step 2: Measuring reader engagement
A docmetrics document reports data on all aspects of reader engagement, including
- how far into the document readers go
- what parts of the document readers spend most time on
- which readers open the document more than once
Learn more - download docmetrics white paper: Measuring Reader Behavior: Take the Guesswork Out of Creating High-Performance PDFs
Step 3: Analyzing document metrics
Docmetrics provides all of the analytic features that users need to gain actionable insight from the data reported by their enhanced documents. Docmetrics users can create real-time reports that analyze, rank and compare the performance of documents, to get insight into what parts of their documents are working and how to improve the parts that are not.
Learn more about docmetrics reports
Step 4: Optimizing content performance
By testing and adjusting documents in this way, docmetrics users can continually refine the style and content of their documents for optimum reader engagement. In the long term, they can also systematically develop best practices for efficiently creating engaging and effective new documents.
Find out more about optimizing electronic documents