What is docmetrics?

Article Summary:

Docmetrics is a web-based application that empowers marketing organizations to maximize the value of their white papers, data sheets and other electronic documents. With docmetrics, marketers can use enhanced electronic documents to

  • generate, score, segment and manage high-quality sales leads
  • engage readers with systematically optimized electronic content

The docmetrics system allows users to enhance their standard PDF files, creating dynamic docmetrics documents which – unlike standard PDFs – are able to include

  • in-document forms that provide data on who reads content
  • document analytics technology that measures how readers read content

In-document forms

Docmetrics allows users to embed forms in documents to gather reader data, including

  • demographic information (name, contact details etc)
  • qualifying details (occupation, business needs etc)
  • responses to questions (reactions to content etc)

The docmetrics system provides more comprehensive and valuable reader data than conventional web registration forms. With in-document forms marketers can

  • collect information on “pass along” readers who receive content from colleagues
  • distribute forms and surveys throughout documents, to gather real-time reader feedback and lead qualifying data, without impacting the reader experience

Find out more about in-document forms

Document analytics

Docmetrics empowers content providers to measure how readers consume and engage with their documents. For instance, docmetrics users can gather real-time data on

  • how many readers open a document
  • how many pages in the document readers view
  • how long readers spend reading each page

Data of this sort provides previously unavailable insight into the content needs and reading habits of readers. This insight empowers marketers to refine their electronic documents for maximum reader engagement and optimal return on investment. Essentially, it’s like having web analytics software for electronic documents.

Find out more about document analytics

Real-time analytic reports

Docmetrics creates real-time analytic reports that provide users with actionable insight into the data reported by their dynamic documents. This empowers marketers to

  • maximize conversions by identifying leads who should be targeted with further sales or marketing activities
  • refine content and content creation practices for optimum ROI

Find out more about the data docmetrics captures

User-friendly online interface

The docmetrics system can be adopted quickly and mastered easily, providing maximum value with a minimum of risk. These benefits are delivered via an online application, requiring no investment in software, training or integration.

Find out how on how to use docmetrics

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