The docmetrics system empowers users to:
- create and manage dynamic documents
- create and manage in-document forms
- capture reader data and use it to generate analytic reports
1. Dynamic Documents
The docmetrics system allows users to create enhanced PDF documents. Like regular PDFs, these dynamic documents can be viewed in the free, ubiquitous Adobe Reader application. Unlike standard PDFs, these documents are able to
- include in-document forms that provide data on who reads content
- generate document analytics data by measuring how readers read content
The transformation of regular PDFs into dynamic documents is competed – either individually or in batches – via the system’s user-friendly Document Enhancement Wizard. The Document Enhancement Wizard has five stages:
- Upload standard PDF document (or documents) for processing
- Enter document meta-data (name, keywords etc)
- Enable document analytics, if needed
- Add in-document forms, if needed
- Download processed docmetrics document (or documents)
Docmetrics provides a range of features designed to facilitate efficient document management. The system’s Document Manager makes it easy to modify documents. For example, users can edit document meta-data or add new forms to a document.
Find out more about dynamic documents
2. In-document forms
The docmetrics system allows users to embed dynamic forms within their enhanced documents. Docmetrics captures form responses in real time, providing marketers with detailed, timely reader data, including
- demographic information (name, contact details etc)
- qualifying details (occupation, business needs etc)
- survey responses (reactions to content etc)
Docmetrics forms are fully customizable. Users can create their own forms and form elements, then embed them wherever they like within their documents. Forms and form elements can later be edited and updated dynamically in existing documents.
Docmetrics provides a range of features designed to facilitate the efficient management of in-document forms. The system’s Form Manager makes it easy to sort and modify forms and form elements.
Find out more about in-document forms
3. Analytic reports
Docmetrics allows users to create real-time analytic reports that provide actionable insight into the data reported by their enhanced documents and in-document forms. This insight empowers docmetrics users to
- score, segment and otherwise manage leads to ensure maximum conversions
- better understand the needs and interests of customers and prospects
- refine PDF-based content and content creation practices for optimum ROI
Docmetrics dynamically collects readers’ form responses. It also generates detailed, real-time data on many aspects of reader behavior including, for example, how long readers spend viewing content and which pages they spend most time on.
Docmetrics reports empower marketers to leverage this data in order to identify
- which readers should be targeted with further sales or marketing activities
- which types of document style and content engage readers most effectively
Find out more about the data that docmetrics captures