1. Fast, low-risk implementation
Typically, the adoption of new business software involves a significant degree of inter-departmental cooperation, financial investment and risk. Docmetrics bypasses these problems by providing a self-contained, web-based application that requires
- no investment in software installations or new computer hardware
- no systems integration or other complex IT procedures
- no upfront investment or long-term contractual commitments
The docmetrics application’s user-friendly online interface creates an extremely shallow learning curve. This makes it easy for users to get maximum benefit from the docmetrics technology, with no unnecessary delays or risk.
2. Generate more, better qualified leads
Docmetrics users can embed dynamic forms in their electronic documents. This empowers marketers to generate qualified sales leads by collecting personal data and survey responses from readers, in real time, while these readers are engaged with content.
Unlike conventional web registration forms, docmetrics forms allow marketers to
- capture data on “pass along” readers who receive content via online sharing
- ask detailed lead qualifying questions, without impacting the reader experience
More Leads
Using web forms, marketers can only gather lead generation data from readers who download documents directly from company websites or syndication services. They cannot capture any data on the “pass along” readers these individuals share content with.
By embedding registration forms and surveys within the documents themselves, marketers can capture data after documents have been downloaded. This empowers them to gather data on all of their readers.
Better qualified leads
Capturing data on pass along readers also makes it easier for marketers to identify key company decision makers. Typically, senior decision makers receive marketing documents via pass along within companies.
Docmetrics also improves lead quality by allowing marketers to ask detailed lead qualifying questions, in a “reader-friendly” way. Instead of creating long, clumsy web forms, marketers can now ask context-specific questions as readers engage with content.
3. Create optimized marketing content
Docmetrics users can enhance their PDFs, creating documents that report real-time metrics on how readers interact with content. These metrics, supply insight into how effectively different types of document style and content engage readers.
This insight empowers marketers to develop
- effective and highly engaging document-based marketing content
- efficient and reliably effective content creation practices
By using hard data to improve the effectiveness of content and the efficiency of content creation practices, marketers are able to maximize the return on investment provided by document-based content.