Why Subscribe to Docmetrics?
- BUYER’S DILEMMA: Potential buyers want to read your PDF collateral but they do not want to complete a registration form to get it.
- SELLER’S DILEMMA: Potential sellers want you to read their PDF collateral but they also want to generate sales leads. Sellers cannot accomplish this by leaving their content completely open for consumption so they risk losing 95% of their audience by “gating” their content with Registration Forms.
Don’t believe us? Here’s something to think about…
When’s the last time you (as a buyer) happily completed a registration form in order to obtain a PDF Case Study or White Paper? Better yet, when’s the last time you completed a web registration form and provided accurate information?
Let’s be honest, web registration forms are completely annoying. Most of the time, we’ll simply abandon the page altogether or, if we really, really need the information, we’ll take a few moments to provide bogus data. Why?
- Too busy
- Too stubborn
- The vendor has not earned the right to ask
- We have know idea what we are about to receive
- We are simply not ready to buy
No matter what the reason, Traditional Web Registration Forms are having a diminishing effect!
“We are getting 100% more leads with docmetrics than with web forms” – Fard Johnmar, Founder, Envision Solutions
If you are a Seller, leaving your PDF collateral completely open for consumption doesn’t work either i.e. you’re not even giving yourself an opportunity to generate a lead.
So Why Not Try an Alternative Approach?
Docmetrics provides the best of both worlds. That is, you can leave your PDF content embed dynamic questionnaires anywhere inside your document to survey your readers AFTER they’ve had an opportunity to sample your content. The result is more, they’ve had an opportunity to sample your content. The result is more, high-quality leads. 40-50% more!
Need proof?
We surveyed 50 docmetrics clients and discovered that when a docmetrics questionnaire resides inside the PDF on Page 2 or higher, 40-50% of all readers will complete the form.