Docmetrics Fact Page

Docmetrics is an innovative lead generation application created by Vitrium Systems. Here is how some members of the Vitrium management team describe docmetrics:

Defining docmetrics
"Docmetrics is a unique web-based application for better content-based lead generation."
Peter Nieforth, Chief Executive Officer, Vitrium Systems
"Docmetrics is an innovative online system that empowers companies to generate more, better qualified leads from their white papers and other electronic marketing documents, without requiring significant changes to existing content creation and distribution practices."
Keith Thompson, Director of Sales, Vitrium Systems
"Docmetrics delivers an unprecedented breakthrough in electronic document technology through a user-friendly web-based application. Docmetrics makes it easy for marketers to create enhanced, interactive PDF documents that report a wealth of previously unavailable reader data."
Terry Coatta, Chief Technology Officer, Vitrium Systems

The table below answers some basic questions about what docmetrics is, what it does and why. For more detailed answers to Frequently Asked Questions, read the docmetrics FAQs.

Docmetrics basics
What is docmetrics? Docmetrics is an innovative electronic document technology from Vitrium Systems. The docmetrics technology is accessed entirely via a user friendly, web-based software application. Find out more. [Link to What is..? page]
Who is it for? Docmetrics is primarily aimed at sales and marketing organizations in business-to-business companies that use white papers and other electronic documents to generate sales leads.
What problems does it solve? Many companies generate sales leads by using web forms to gather data on readers who download their electronic content. Relatively few companies are satisfied with the number of qualified leads generated by these activities.
How does it work? Docmetrics users can create enhanced PDF documents featuring embedded dynamic forms and document analytics technology. This allows them to collect a wealth of previously unavailable reader data - in real time!
What are the key benefits? Docmetrics empowers companies to generate more, better qualified sales leads, improves the ROI of content-based lead generation activities and makes it easier for companies to convert sales leads into customers.
Why is it newsworthy? Docmetrics is a unique technology that solves long-standing problems in content-based lead generation by transforming PDFs into interactive web 2.0 marketing tools. For example, enhanced docmetrics PDFs capture data on "pass along" readers who receive content via online sharing.

Docmetrics delivers everything companies need to generate more, better qualified leads via a user-friendly web-based application. This table outlines the main features of the docmetrics application.

Docmetrics features
Document enhancement Docmetrics users can transform their standard PDFs into interactive documents that capture a wealth of previously unavailable reader data
Benefit: Docmetrics documents provide marketers with invaluable insight into who reads their documents and how these individuals interact with content
In-document forms Docmetrics users can distribute customized forms and surveys throughout their documents and collect reader responses in real time
Benefit: Docmetrics forms allow marketers to capture lead generation and qualification data on all their readers via a positive, interactive reader experience
Real-time reports Docmetrics makes it easy to create real-time analytic reports that turn the reader data collected from enhanced PDFs into actionable business intelligence
Benefit: Docmetrics reports empower companies to optimize the efficiency and effectiveness of their content-based lead generation campaigns
Web-based interface Docmetrics delivers all of these features through a user-friendly online application that requires no software installations or systems integration
Benefit: Users can adopt and start benefiting from the docmetrics technology quickly, with no risk and only minimal investments of time and resources

Docmetrics is the latest technology breakthrough from Vitrium Systems. The following timeline provides a quick history of docmetrics. For more information on Vitrium, read About Vitrium Systems.

Docmetrics basics
October 2006 Market research study commences on docmetrics
August 2007 Docmetrics 1.0 for document performance analysis is released
March 2008 Docmetrics 1.1 for lead generation is released