October 16, 2008 - Planet PDF Author: Nettie Hartsock
Vitrium Systems announces The docmetrics Challenge
Canada-based Vitrium Systems announced a unique challenge blending the best of its company's web-based marketing software technology docmetrics... more
October 15, 2008 - InternetNews.com Author: Richard Adhikaris
Microsoft SharePoint Ecosystem Growing
Third-party vendors do well feeding off Microsoft, but enterprises may need to keep an eye peeled for new developments... more
October 14, 2008 - TMCnet.com Author: David Sims
Vitrium Announces Docmetrics Challenge, Win Sales Leads
Vitrium Systems has announced The Docmetrics Challenge, a program offering sales leads to trial users of the company's Web-based marketing software technology... more
October 3, 2008 - Capturing the Conversation podcast Author: Jason Cormier
PDF Marketing on Steroids: A Discussion with Vitrium CEO, Peter Nieforth
Room 214 Co-founder, Jason Cormier, interviews Vitrium's CEO, Peter Nieforth, regarding their new PDF marketing product, docmetrics... more
August 28, 2008 - Planet PDF Author: Nettie Hartsock
Vitrium Systems rolls out new release of PDF analytics technology
Vitrium Systems has released a new version of its web-based lead generation software docmetrics, which enables users to create branded dynamic PDF forms that replace web forms... more
August 25, 2008 - IndiWeb - Web Technology made easy Author: Manish Choudhury
Docmetrics - PDF tracking tool
Docmetrics is a new PDF tracking tool by Vitrium Inc. It lets you track metrics on PDF documents. It lets you track how many people have opened your document, how many have taken printouts, and even how much time they spent on each page... more
August 25, 2008 - bluelime Media Author: Christine Rondeau
Find out who is reading your PDF
Vitrium Systems released the latest version of Docmetrics, a web-based lead capture and PDF analytics technology, last week. If you send out a lot of PDFs and always wanted to know who is reading them, printing them, how long are they viewing each page... then this tool may be right for you... more
August 22, 2008 - Techvibes blog Author: Rob Lewis
Docmetrics on the PDF Trail
Our Yaletown neighbour Vitrium Systems Inc. released the newest version of Docmetrics their web-based lead capture and PDF analytics technology on Friday and it has marketers in mind this time around. Docmetrics software tracks who views PDFs sent over the web... more
August 22, 2008 - Edmonton Journal Author: David Finlayson
Is your message getting through?
Software touted as the first to track whether PDF documents are read – and even for how long... more
August 7, 2008 - Planet PDF Author: Dan Shea
This week in PDF: Middle Eastern versions of Acrobat 9 released
This week in PDF has seen a PDF tracking company launch a referral partner program, Acrobat expand into the Middle East and an upgrade to a plug-in for Acrobat and Adobe Reader... more
July 31, 2008 - web Analytics world Author: Manoj Jasra
Docmetrics launches Referral Partner Program
PDF tracking technology provider Docmetrics today announced the launch of a Referral Partner Program, as part of an ongoing campaign to further expand the user base for its innovative, web-based lead generation software... more
July 31, 2008 - Breakfast Television, Edmonton
DOCMETRICS: Peter Nieforth, Vitrium Systems
Now, if you send out a PDF you can actually find out who is reading it as it gets passed on from person, to person, to person... more
July 28, 2008 - DTAlpha TalkBack Author: Stephen Pierce
A Mountain of Make Mo’Money Resources (podcast)
Resource #3 (docmetrics) is insanely beneficial and will give you a high yield… I mean… a HUGE yield if you are using pdf’s in your marketing... more
July 28, 2008 - Weekly Web Tools Author: David Jackson
Viral and Analytic Tools for PDFs
You can put flash forms into your PDF and get information about how each reader is using your pdf (how long, what they’ve read, if they’ve printed it, and much more). It can be as low as 99 a month... more
July 28, 2008 - Breakfast Television, Calgary
DOCMETRICS: Peter Nieforth, Vitrium Systems
We learned about a PDF file that knows all. Once it is sent, it can track how much was read, who the receiver forwarded it to, whether it was printed off, and other shocking details... more
July 25, 2008 - CenterNetworks Author: Allen Stern
Docmetrics: Know What’s Up With Your PDF Documents
Docmetrics is a Canadian-based startup that launched back in May. The Docmetrics service allows PDF document creators to add reporting analytics to their documents. Docmetrics also offers a lead generation forms builder -- we will focus on the analytics application... more
July 21, 2008 - StoneTemple Consulting Author: Eric Enge
Eric Enge Interviews Peter Nieforth
Peter Nieforth is the Chief Executive Officer and Co-Founder of Vitrium Systems. Mr. Nieforth was instrumental in bringing together the founders who designed Vitrium's business model based on Narayan Sainaney's research and protected pdf technology... more
July 18, 2008 - IndiWeb.- Web Technology Made Easy. Author: Manish Choudhury
Docmetrics - metrics on PDF files
We all love the PDF format. Works for us. Do you know what happens once a PDF is downloaded? I don't. My main site has about 25000 documents... more
July 16, 2008 - CRM Buyer & E-Commerce Times Author: Barbara Brynko
Docmetrics: The Telltale PDF
The next time you're reading a PDF online, someone may be watching you. While this may sound a bit Orwellian, Vitrium Systems developed a way to track the eyeballs and reading habits of people who read PDFs. In fact, Gartner (NYSE: IT) named Vitrium Systems' Docmetrics technology as one of its Gartner Cool Vendors in CRM Marketing and Analytics, 2008... more
July 16, 2008 - Nova Scotia News – The Chronicle Herald Author: Bruce Erskine
Bluenose Ties Benefit IT Firm
A group of Nova Scotians is making a big splash in British Columbia’s high-tech sector. "We speak the same language and have the same attitudes and experiences," said Peter Nieforth, a Halifax native and co-founder and CEO of Vitrium Systems, in explaining why the firm is loaded with expatriate Bluenoses... more
July 10, 2008 - The Funnelholic Author: Craig Rosenberg
B2B Lead Generation Blasphemy-Whitepapers without reg forms
The idea here is that these guys have created registration forms that are embedded in the PDF. Now, you don’t have to force prospects to fill out a reg form in order to access the whitepaper. Instead you can give the whitepaper and collect registration data as the reader begins to access the document... more
June 26, 2008 - Complex Selling Made Simple Author: Louis Columbus
Why Getting Rid of White Paper Registration Forms Is a Good Idea
If someone is interested enough to seek out your company through Google or any other means, I think you should make yourself as easy to learn about as possible. This includes over-balancing the scales and delivering knowledge about how your products, services, platforms or applications uniquely solve tough problems for customers. Eliminating registration forms... more
June 25, 2008 - wsRadio Author: Brian Offenberger
Online Marketing with RSS Ray
June 24, 2008 - Michael A. Stelzner – Writing White Papers Author: Michael A. Stelzner
Eliminating Registration Forms?? Possible Paradigm Shift
Want your white paper to go viral? Yet you still need to collect that lead?? What is a marketer to do... more
June 19, 2008 - PlanetPDF Author: Nettie Hartsock
Vitrium Systems rolls out docmetrics
Vitrium Systems has updated its unique smart PDF web-based docmetrics system Docmetrics with updates in anticipation of the upcoming release of Adobe Reader 9 and Adobe Acrobat 9. Docmetrics transforms standard PDFs into "smart documents" that gather and glean marketing data for boosted lead generation and customer engagement... more
June 19, 2008 - Buzz Marketing for Technology Author: Paul Dunay
Unlock your PDF’s and set them free! – a podcast with Peter Nieforth
Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 (10%) download rate which isn’t bad by marketing standards but on the flip side that means there is a 90% leakage rate... more
June 2, 2008 - DM News Author: Pat Weilmeier
When free content isn't really free
B-to-b marketing organizations that use whitepapers, case studies, data sheets and other PDF documents in their lead gen¬eration campaigns want to capture as much information as possible from their readers. Unfortunately, many marketers seem deter¬mined to take more than they give — few realizing that how much they take may not be as important as how they take it... more
May 28, 2008 - ContentBlogger Author: John Blossom
SIIA NetGain 2008: The Intersection of Content and Software Seeks ...
Vitrium Systems enables PDFs to be turned into intelligent content payloads that track audience behavior without requiring plug-ins or downloads and can also provide DRM for PDF content. For those still emphasizing print-formatted ... more
May 16, 2008 - ComputerWorld USA Author: Heather Havenstein
Document Analytics - Think of it as Cookies for PDF
We've all been there. You find an interesting document like a white paper or other PDF on a seemingly interesting topic only to find that you have to fill out your life's history to download it for free or fork over enormous sums of cash... more
May 7, 2008 - Behavioral Insider Author: Phil Leggiere
Realizing The Potential Of PDF
In many ways PDF (Portable Document Format) has been the ugly duckling of the digital media revolution, lacking the cachet of search, the buzz of mobile, the glamour of video and the whimsy of widgets. Yet it's arguably the most ubiquitous distribution vehicle of online information, a primary conduit of public communication for nearly all large companies and a repository of rich wells of user data. Data which, as Pat Weilmeier, director of marketing at Vitrium Systems, explains below, has till now remained unused... more
May 1, 2008 - WhitePaperSource Author: Kevin Gault
Gain Insight on Readers with New Smart PDF Files
When marketers offer access to white papers on landing pages, they hope that people who download them are qualified sales leads. But because readers often put limited, inaccurate data on registration forms, this type of marketing can be a waste of time and money... more
April 7, 2008 - Destination CRM Author: Greg Meckbach
Cool Vendors Make Marketing Look Hot
The word "cool" isn't reserved for jocks and cheerleaders anymore. Techies are claiming their spot in the limelight, as Gartner once again recognizes vendors doing unique and interesting things in its annual report, "Cool Vendors in CRM Marketing and Analytics, 2008."... more
April 4, 2008 - ComputerWorld Canada Author: Greg Meckbach
The Demo: Vitrium Docmetrics
A Vancouver-based software developer has made a Portable Document Format-based electronic commerce application designed to help companies generate sales leads from their Web site. Vitrium Systems Inc.’s Docmetrics software can be used to track who is reading PDF documents companies are posting online, such as white papers, data sheets and case studies... more