Document analytics software empowers businesses that distribute content online to measure and analyze how readers use and interact with their electronic documents. In doing so, this software provides companies with valuable insight into the effectiveness of their content.
Such insight is becoming vital for business-to-business (B2B) marketers, who are investing ever increasing resources in electronic content. By providing detailed data on reader behaviour, document analytics software allows marketers to ensure that their content is achieving its specific goals as effectively and efficiently as possible.
Electronic documents and B2B marketing
Electronic document distribution has become an extremely important strategy for B2B marketers in many industries, not least the information technology sector. More and more companies are making content distributed as PDF files central to their market education, thought leadership and demand generation strategies.
B2B marketers use PDFs to distribute a range of document types, including
- Data sheets (product specifications)
- White papers (educational thought leadership pieces)
- Research reports (product or market support data)
The importance of marketing analytics
In recent years marketing departments have come under increasing pressure to maximize the return on investment of their activities. Consequently, B2B marketers have become considerably more focused on measuring and optimizing as many of their strategies and tactics as possible.
B2B marketers commonly measure
- Lead conversions (number of targeted prospects who become customers)
- Email campaigns (opens and click-through rates)
- Website activity (page views, click-streams)
Electronic document analytics data
Document analytics technology empowers content providers to analyze how people read their documents, just as web analytics software allows them to monitor the behaviour of website visitors. With document analytics software, marketers can create dynamic documents that automatically report data on a range of reader behavior.
By gathering data on reader behaviour from within a document, it is possible to answer questions like
- Who downloads the document?
- Which users actually open the document after downloading it?
- How far into the document do readers go?
- What parts of the document do readers spend most time on?
- Are readers sharing the document with other users?
- Do readers open the document more than once?
Electronic document analytics software
This kind of data is essential to optimizing the effectiveness of electronic documents. For maximum results, content providers should gather and use the data in four stages:
- ENHANCE electronic documents by transforming standard PDFs into dynamic documents that can report data on how readers consume content
- MEASURE reader engagement and behavior by gathering the data reported by enhanced documents
- ANALYZE document performance by generating reports clarifying and comparing levels of reader engagement
- OPTIMIZE document performance by adjusting content and style elements, then analyzing the performance of different document versions
Docmetrics: Measure and Optimize Your Marketing Content
Vitrium Systems has designed docmetrics to fulfill the need for electronic document analytics software. To learn more about this unique web-based system and how it can benefit your business, simply click on the link below.
Learn More About Docmetrics
Copyright Vitrium Systems, 2008