Docmetrics white papers provide thought-provoking commentary on important topics affecting marketing, lead generation and online content distribution.
Docmetrics White Paper Series:
Better Lead Generation with PDF Content
This white paper series deals with issues important to companies that use electronic content as a key tool for lead generation and qualification.
Part 1. The Power of Pass Along: Getting to the Decision Maker
Abstract
In order to realize the full potential of PDF as a lead generation tool, marketers need to gather detailed data on all of their readers. In this white paper, we discuss how software that embeds dynamic forms within PDF documents can help companies to improve both the quantity and the quality of their sales leads.
In doing so, we hope to increase your understanding of how in-document forms technology can empower marketers to
- generate and score a large number of high-quality sales leads
- leverage online document sharing to identify key decision makers
Part 2. Score Your Readers: Generating Qualified Leads
This forthcoming white paper will discuss how in-document forms and document analytics technology can help marketers to generate better qualified leads.
Coming soon
Part 3. Real-time Market Intelligence: Learning About Prospects
This forthcoming white paper will discuss how in-document forms help companies to understand their markets better.
Coming soon
Document Performance: The Missing Piece of Marketing Analytics
Abstract
Marketers have an increasingly urgent need for technology designed to analyze how readers interact with electronic documents. In this complimentary white paper, we discuss
- the heavy emphasis that business-to-business (B2B) companies place on measuring the return on investment (ROI) provided by marketing activities
- the significant time and resources that B2B marketers are investing in engaging prospects with electronic documents
- the importance of measuring the performance of these documents in order to optimize the ROI they provide
- the need for technology that facilitates this process by empowering marketers to generate meaningful data on reader engagement
In doing so, we hope to increase awareness of "document performance" – useful shorthand for describing the effectiveness with which any given document achieves it specific goals.
Measuring Reader Behavior: Take the Guesswork Out of Creating High-Performance PDFs
Abstract
Companies that create high-value publications such as research reports need clear insight into what their readers want to read and how they want to read it. To gain this insight, they should consider how new technology can help them obtain previously unavailable data on how readers are using and interacting with their PDF documents.
In this white paper, we explain how information on how readers consume documents empowers high-value content publishers to
- optimize resources by ensuring content creators are efficiently producing documents customers want to read
- guarantee customer satisfaction by providing readers with high-quality content that is relevant and engaging
In doing so, we hope to increase your understanding of how technology that measures document reader behavior (in the same way that web analytics software tracks the behavior of website visitors) can help you
- maximize the ROI of your content creation and distribution activities
- nurture customer loyalty, attract new readers and grow profits
Give Your Readers What They Want: A Guide to Creating Reader-Centric Content for PDF Documents
Abstract
Readers who find a company’s content useful and interesting are more likely to purchase that company’s products in future. In this white paper, we discuss how software that generates data on the ways readers use and engage with PDF documents can help companies understand the content needs of their customers and prospects.
In doing so, we hope to increase your understanding of the ways in which timely, objective and comprehensive data on PDF reader behavior can help companies
- optimize the efficiency of document creation and distribution activities
- maximize the contribution PDF-based content makes to revenues