The term "document performance" refers to how effectively and efficiently any given electronic document is achieving the specific goals for which it was created.
To ensure maximum return on the resources companies invest in engaging customers with electronic documents, they must measure and optimize document performance.
Companies aiming to measure document performance must adopt technology that allows them to track how readers use and engage with documents.
Companies that measure the behavior of electronic document readers can learn a great deal about the needs of their customers and the effectiveness of their marketing content.
Companies that need to demonstrate electronic document ROI must set specific goals and measure reader engagement to assess how effectively documents achieve these goals.
Document analytics software provides marketers with valuable insight into how effectively their electronic documents are generating demand and educating prospects.
To maximize the effectiveness of PDF-based content, companies must measure reader behavior to see which document elements work best then adjust content accordingly.
In order to maximize the effectiveness of their electronic documents, marketers need to optimize document style and content in response to reader engagement metrics.
The term "high-performance document" refers to electronic document-based content that is optimized to serve specific business purposes as effectively and efficiently as possible.